Grammarly disabled its 'Expert Review' feature after public outcry over using established authors' likenesses without permission. The feature presented editing suggestions as if they came from named writers and academics without their consent, leading to a class action lawsuit. Grammarly announced it will reimagine the feature but did not specify when or how.

What This Means for Your Business

This incident demonstrates legal and reputational risks when using real people's names or likenesses in AI features without explicit consent. Companies developing AI products should implement strict policies on attribution and obtain written permission before associating AI outputs with real individuals, both to avoid litigation and maintain brand trust.